Lynda Irawaty
Chicago-based product designer with a background in digital advertising and visual design.
Entrepreneurial in spirit, collaborative by nature, I have a creative and analytical mind combined with a passion for solving complex problems.
👩💻 EXPERIENCE
Senior Digital Designer | Criteo
JULY 2019 - DEC 2020, TOKYO
Improved UX/UI on internal products and tools
Provided data-driven design to clients with AB testing, heatmap, etc
Pitched creative strategies to prospective clients
Mentored junior designers
Digital Designer | Criteo
OCT 2015 - JULY 2019, TOKYO
Provided consultancy to clients in creative strategies and data-driven design to optimize their brands’ performance and campaigns’ goals
Gave presentations to clients on Quarterly Business Review (QBR)
Creative Designer | Imagination
AUG 2013 – NOV 2014, HONG KONG
Designed high-quality user-experience events and exhibitions for clients that included Huawei, Bloomberg, Adidas, and Alibaba
Senior Graphic Designer | Spray Media
MAY 2012 – FEB 2013, SINGAPORE
Designed branding materials and promotions for Amway and Eli Lilly
Creator and Co-Owner | Lada Putih Cafe
MARCH 2011 – JUNE 2020, JAKARTA, INDONESIA
Founded a Thai fusion restaurant and cafe
Designed the branding, promotions, website, menu, and interior
👩🏻🎓 EDUCATION
BrainStation | User Experience Design
CHICAGO
New York Film Academy | Filmmaking
NEW YORK CITY
National Institute of Technology | B.A, Graphic & Visual Design
BANDUNG, INDONESIA
⚙️ SKILLS
Accessibility WCAG
Agile methodology
Design Thinking
Low to High Fidelity Design
Heuristic Analysis
Personas & Journey Mapping
Responsive Web Design
Wireframing & Prototyping
Storytelling & Presentation
Usability Testing
User Research & Interviewing
Visual & Interface Design
🛠️ TOOLS
Sketch, Invision, Figma, Adobe Creative Suite, Optimal Sort, Principle, Zeplin, HTML & CSS, Tableau, JIRA, Confluence